The Long Version: SEO, or search engine optimization, is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The basics of SEO involve defining and understanding search engine optimization, including its purpose and how it works. The importance of keywords cannot be overstated in SEO. Keywords are the words and phrases that people use when searching for information online.
By identifying the right keywords for your website, you can optimize your content to rank well in the SERPs. Search engines use complex algorithms to determine which websites are relevant to a particular keyword or phrase. These algorithms consider factors such as the relevance and quality of content, site structure, backlinks, social signals, and more. To rank higher in SERPs, it's important to understand how search engines rank websites.
It's also important to analyze actions and behaviors on your website, such as click through rates, bounce rates, and time spent on pages to see which areas are working well and which areas need improvement.
Do you need assistance with SEO and analyzing your website and/or social media?
Fire Against Ice can help you, reach out to us today!